PROCTOR AND GAMBLE BRAND THE ART OF SHAVING ENTERS SOUTHEAST ASIA WITH MAMENTA

(April 23, 2018) – Mamenta Inc., a multinational technology company connecting the world through digital commerce, announces today that The Art of Shaving, a US based men’s prestige grooming brand, has chosen the Mamenta technology suite to expand their business into Singapore and Malaysia in the E-Commerce domain.

As part of its strategy for international expansion, The Art of Shaving is working with Mamenta to expand the The Art of Shaving brand into new territories.  Mamenta is enabling The Art of Shaving to access and own new consumers within these two countries.

“The Art of Shaving is pleased to announce its partnership with Mamenta.  Through this technology partnership, we are able to introduce our brand and sell direct to millions of new cross-border consumers in Singapore and Malaysia.” says Asad Raza, International Markets Leader of The Art of Shaving.

“The male grooming and personal care market is booming in Southeast Asia.  The increased demand for such products has been spurred by greater levels of disposable income, rapid urbanisation and increased expectations on the male appearance.” said Chad Epling, CEO of Mamenta. “The Art of Shaving delivers a truly elevated product to this growing market.  We are excited to partner with The Art of Shaving and assist in the expansion of their international customer base.”

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