In today's digital age, consumers have more choices than ever before when it comes to where they shop. According to a recent study by Statista, 63% of consumers use multiple channels to research and purchase products. This means that brands need to be present on multiple marketplaces in order to reach their target audience and drive sales.
There are a number of statistics that support the importance of brands being on multiple marketplaces. For example, a study by Digital Commerce 360 found that brands that sell on multiple marketplaces generate 156% more sales than brands that only sell on one marketplace. Additionally, a study by Forrester found that brands that are present on multiple marketplaces are 2.5 times more likely to be considered by consumers when making a purchase.
The benefits of being on multiple marketplaces are clear. Brands that are present on multiple platforms can reach a wider audience, increase their sales, and improve their brand awareness. However, there are also some challenges to being on multiple marketplaces. For example, it can be time-consuming and expensive to manage multiple listings. Additionally, it can be difficult to keep track of inventory across multiple platforms.
Despite the challenges, the benefits of being on multiple marketplaces outweigh the risks. If brands want to reach their target audience and drive sales, they need to be present on multiple marketplaces.
Here are some tips for brands that are looking to sell on multiple marketplaces:
Mamenta provides a number of features that can help brands save time and money, and improve their performance include: