FAQ

Frequently asked questions.

How Mamenta helps brands sell on 600+ marketplaces in 70+ countries, from TikTok Shop to seller of record.

About Mamenta

What is Mamenta?

Mamenta helps brands sell on 600+ online marketplaces in 70+ countries. It combines a Global Trade Platform that connects catalog, price, inventory, orders, shipping and messaging to every marketplace with managed services for TikTok Shop, creators, LIVE shopping, advertising and seller of record.

Who does Mamenta work with?

Mamenta works with global brands and marketplaces including Samsung, Adobe, JBL by Harman, Logitech G, NordVPN, Implus, McAfee, Wahl Professional, Norton, Nestlé, Rakuten and Coupang.

Where is Mamenta based?

Mamenta's global headquarters is in Littleton, Colorado (2569 W Main St, Littleton, CO 80120), with an office in Bengaluru, India.

How long has Mamenta been powering global marketplaces?

Mamenta has been powering global marketplaces for brands such as Harman since 2018.

Global marketplaces

How many marketplaces can I sell on with Mamenta?

Mamenta connects brands to 600+ marketplaces through one integration, with brands selling through Mamenta in 70+ countries.

What is the Mamenta Global Trade Platform?

The Global Trade Platform lets a brand sell everywhere and run it from one screen. It connects catalog, price, inventory, orders, shipping and messaging to every marketplace the brand sells on.

What is Global Reply?

Global Reply is Mamenta's single inbox for every marketplace. It answers customers in their own language, across every channel.

What is Mamenta Dropship?

Mamenta Dropship turns a brand's website into a marketplace with dropship suppliers, so it can offer more products with zero inventory.

Does Mamenta have an API?

Yes. Mamenta's global APIs cover catalog, price, inventory, orders, shipping and messaging across 600+ marketplaces. Documentation is at docs.mamenta.com.

Seller of record

What is a seller of record?

A seller of record is the legal entity that sells a product to the end customer in a given country and is responsible for tax, compliance and payouts in that market.

Can Mamenta act as my seller of record?

Yes. Mamenta acts as a brand's seller of record so it can sell in new countries without setting up a local entity. Tax, compliance and payouts are handled by Mamenta.

TikTok Shop

Can Mamenta manage my TikTok Shop?

Yes. Mamenta launches and grows brands on TikTok Shop in every market, covering onboarding, creators, LIVE, ads and fulfilment.

How much can TikTok Shop add to a brand's sales?

For a major brand Mamenta runs on TikTok Shop today, TikTok Shop added 25% on top of total .com sales: every $100 of .com sales became $125 in total sales. The lift varies by brand.

What results has Mamenta delivered on TikTok Shop?

Examples include 17,780 creator LIVE streams in one quarter for a major consumer electronics brand, and a global personal grooming brand that went from under 1.0 to 5.0+ ROI in 90 days with GMV Ads, peaking at 6.0x. Mamenta has driven $45M in GMV from $3M in combined fees and ad spend, a 15X return on services.

What is creator management?

Mamenta builds and runs a brand's affiliate creator program on TikTok Shop and beyond, recruiting creators whose audiences already show purchase intent.

What is LIVE shopping and which platforms does Mamenta support?

LIVE shopping is selling through live-streamed shows. Mamenta runs studios, native-language hosts, show strategy, production and optimization for TikTok Shop LIVE, eBay Live, Amazon Live, YouTube Shopping and Whatnot.

What is AI UGC?

AI UGC is AI-generated user-style video. Mamenta uses it to create shoppable video for every product, without samples or shoots.

Does Mamenta manage marketplace advertising?

Yes. Mamenta manages marketplace and TikTok Shop advertising end to end, from strategy to campaigns and optimization. For a global children's food and beverage brand, Mamenta's marketplace advertising reached 492% ROAS.

Digital goods

Can I sell digital products and gift cards on marketplaces?

Yes. Mamenta lets brands sell digital codes, gift cards and subscriptions on global marketplaces with instant, secure delivery. Because nothing ships, gift cards keep selling past the shipping cutoff.

Has Mamenta sold digital products on TikTok Shop?

Yes. Mamenta delivered the first digital product ever sold on TikTok Shop.

Agentic commerce

What is agentic commerce?

Agentic commerce is shopping carried out or guided by AI assistants and agents, such as ChatGPT, Gemini, Perplexity and Copilot, that search, compare and recommend products for a shopper.

How does Mamenta help brands get recommended by AI shoppers?

Mamenta makes a brand's catalog agent-ready and puts its products in front of AI shoppers across ChatGPT, Gemini, Perplexity and Copilot.

Security and getting started

Is Mamenta secure and compliant?

Mamenta is certified for enterprise security and data privacy: ISO 27001, SOC 2 Type I, GDPR and CCPA. Details are in the Mamenta Trust Center.

How do I get started with Mamenta?

Tell Mamenta about your brand at mamenta.com/get-started and a Mamenta specialist will be in touch.

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