SUCCESS CASE STUDIES
Results. Not promises.
Real brands, real numbers. How Mamenta turns TikTok Shop and marketplaces into growth channels — from the first LIVE to global expansion.
Headline results: +25% sales lift, 17,780 creator LIVEs, 6X ROI in three months, 492% ROAS.
Brands we work with.
- Samsung
- Adobe
- JBL by Harman
- Logitech G
- NordVPN
- Implus
- McAfee
- Wahl Professional
- Norton
The size of the prize.
What TikTok Shop adds on top of the business a brand already has.
LIFT IN SALES
+25%
of total .com sales added on TikTok Shop
Delivered for a major brand Mamenta runs on TikTok Shop today.
THE SIMPLE MATH
$125
total sales from every $100 of .com sales — once TikTok Shop is added
$100 on .com → +$25 on TikTok Shop.
THE RANGE WE’VE SEEN
$25
TikTok Shop sales per $100 of .com sales
It varies by brand, but the lift is real at every point in the range.
PROVEN RETURN
15X
return on services
MAMENTA DROVE $45M IN GMV from $3M in combined fees and ad spend.
Live shopping at scale. On TikTok Shop.
CASE STUDY MAJOR CONSUMER ELECTRONICS BRAND LIVE SHOPPING · Q4 2025
Creator LIVE streams filling the wall: 17,780 in Q4 2025, 193 a day, with daily active creators peaking above 400 on Black Friday.
17,780
Creator LIVE streams in Q4 2025
193
LIVEs a day, on average, across the quarter
4.1%
Of the year’s GMV driven by creator LIVE
BY DESIGN
A pure brand handle.
The brand chose not to overuse its main handle for LIVE events — keeping its brand message pure. The official account stayed focused on brand storytelling, while creators carried the live selling.
THE STARTING POINT
The brand never went live.
No brand-led LIVE events and no LIVE schedule — yet shoppers on TikTok Shop were still buying in real time, inside streams run by creators.
HOW THEY WENT LIVE
Creators carried the LIVE.
Open Collaboration put the catalog in front of every creator. An average of 287 creators were active each day — 400+ at the Black Friday peak — and 90%+ came through open collab.
THE RESULT
17,780 creator LIVEs. Zero from the brand.
Creator LIVE alone drove 4.1% of the year’s GMV — before a single brand-led event.
6X ROI. In 3 months.
CASE STUDY GLOBAL PERSONAL GROOMING BRAND TIKTOK SHOP · GMV ADS
Account ROI climbing from under 1.0 at takeover in October 2025 to 5.0+ in January 2026 and a 6.0 peak in February 2026, with a 10.0+ target by the end of 2026, driven by recruited affiliate creators and GMV Ads.
<1.0
Account ROI at takeover, Oct 2025
5.0+
ROI within three months, Jan 2026
6.0×
Peak ROI on TikTok Shop, Feb 2026
10.0+
Target ROI by end of 2026
THE CHALLENGE
Many audiences. Low loyalty.
Professionals, at-home grooming, wellness and pet care — all with different needs. Trimmers are seen as low-involvement, single buys where small price gaps sway decisions, and the brand was missing Gen Z entirely.
OUR SOLUTION
GMV Ads on TikTok Shop.
Native checkout means shoppers discover and buy without leaving the feed — no redirect drop-off. With margins under pressure, ROI was the north-star metric, not just revenue.
5.0+ ROI in 90 days · 10.0+ by end of 2026
THE STRATEGY
Affiliates who already sell.
Rather than build from scratch, we recruited established affiliate creators whose audiences already showed purchase intent. Commission-based pay aligns incentives with sales, and package deals with top performers scaled the video library across demographics and markets.
THE RESULT
Under 1.0 to 5.0+ ROI in 90 days. Peak 6.0×.
GMV Ads plus proven affiliates took the account from below break-even to 6.0× at peak — with 10.0+ in sight.
492% ROAS. Global launch.
CASE STUDY GLOBAL CHILDREN’S FOOD & BEVERAGE BRAND GLOBAL LAUNCH
A global brand launching five product lines — cereals, puffs, yogurt snacks, toddler snacks and food pouches — into new markets, with ROAS on marketplace advertising climbing to 492%.
492%
ROAS on marketplace advertising
4.92
Average ROAS across campaigns
5
Product lines launched
THE PROBLEM
Grow the business worldwide.
The brand came to Mamenta to grow its global line of business through eCommerce advertising — including in countries where its products were not yet well established.
OUR SOLUTION
Insight-driven ads at scale.
Keyword intelligence, audience data and ongoing A/B testing, with campaigns structured around product categories and shopper intent to maximize ROAS and expand international reach.
CEREALS PUFFS YOGURT SNACKS TODDLER SNACKS FOOD POUCHES
WHAT WE DID
Built for global scale.
01 Purchase behavior & market basket analysis
02 Keyword investment strategy by product line
03 Campaigns built to scale products internationally
04 Data visualization for the go-forward ad plan
THE RESULT
Revenue up. ROAS up. Launched worldwide.
Clear, targeted messaging grew global revenue and recognition — and lifted ROAS on marketplace ads.
Your brand. Next case study.
See what TikTok Shop could add on top of your business — and how fast.